The Panama Hat in Paradise

Established in 2014, La Rubia Key West is the Florida Keys’ only authentic Panama hat specialist.  Hand-selected and imported directly from Ecuador, we stock a wide range of Panamas in an assortment of weaves, colors and shapes for both men and women.  We also source the coveted Montecristi Panamas.

We are located on world-famous Duval Street in the heart of Old Town Key West.  Drop in for a personalized hat fitting and learn the history of the legendary Panama hat that will keep you cool, shielded from the sun and add a stylish flair to your wardrobe.  Read more about the hats’ sustainability and our story of bringing Panamas to Key West.

**Please note:  We do personalized hat fittings for a few people at a time, therefore there is often a wait.  Please be patient and we will give you the same individual attention for which we have become known.  

La Rubia Panama hats can also be found in Key West at The Casa Marina Resort and The La Concha Hotel.