The Panama Hat in Paradise

Established in 2014, La Rubia Key West is the Florida Keys’ only Panama hat specialist.  Carefully hand-selected and imported directly from Ecuador, we stock an extensive collection of Panamas in a wide  assortment of weaves, colors and shapes for both men and women including the coveted Montecristi Panamas.  Read more about the hats’ sustainability and our story of bringing Panamas to Key West.

La Rubia is a destination boutique located on world-famous Duval Street in the heart of Old Town Key West.  Drop in for a personalized hat fitting and learn the history of the legendary Panama hat that will keep you cool, shielded from the sun and add a stylish flair to your wardrobe.  We also do group fittings and corporate gifting events.  

**Please note:  This is an experience, not just a hat shop.  We do personalized hat fittings for a few people at a time, therefore there is sometimes a wait.  Please be patient and we will give you the same individual attention for which we have become known.  

La Rubia Panama hats can also be found in Key West at The Casa Marina Resort and The La Concha Hotel.